Promotec Marketing & The Data Genie
"Delivering great results for automotive dealers since 1988"
Direct Mail • Email Marketing • Social Media
Revolutionary $500 cards for service, parts & accessories that bring lost customers back and convert them to vehicle buyers
Turn "I'll never service there again" into "Let me give them another try." Professional embossed savings cards that customers can feel through the envelope — creating immediate curiosity. The most effective service department advertising we've seen in 36 years.
From Data Genie setup to customer conversion — we handle everything.
Extract and clean data from your DMS. Identify customers who haven't serviced within your specified timeframe.
Professional embossed savings cards with customer names, card numbers, and expiration dates.
Variable data letters professionally matched with cards. Each piece meticulously matched to the right customer.
Customers arrive with cards. Staff check balances and process transactions through our secure software.
Automated intro email to every cardholder, then monthly reminder emails for 11 months to maximize card usage.
Real-time reporting shows mailing costs, transactions, conversion rates, and precise return on investment.
Every cardholder receives an introductory email right after their card is mailed, followed by a personalized reminder email every month for 11 months. That's 12 touches total — keeping your dealership top of mind and driving card usage all year long. This makes a massive difference in response rates and is something no one else in the industry is doing.
Even customers who had bad experiences will reconsider when they receive a $500 savings card for the same brand they drive.
Cards work across your entire dealership — service, parts counter, and accessories.
Customers who service with you are 3x more likely to purchase their next vehicle from your dealership.
We handle card production, printing, variable data matching, mailing, email automation, and ROI tracking.
Physical cards create tangible value perception. Customers feel them through the envelope, driving significantly higher response.
Every card used generates immediate revenue that typically far exceeds the savings provided.
After 36 years in automotive marketing, this is the best service department advertising ROI we've ever seen.